LCA4Climate Universidad

Compartiendo ciencia

LCA4Climate launches new website & image

Diseñadas en colaboración con el estudio Life In The Woods (LITW), la web e imagen transmiten la idea de circularidad

  • 30 de Abril de 2020
  • 1 min de lectura

LCA4Climate lanza una nueva web e imagen destinadas a conectar con sus colaboradores y socios de confianza, así como con la ciudadanía, proporcionándoles la información que necesitan y exigen para conocer, gestionar y preservar el medio ambiente.

Changing trends in communication over recent years provide a unique opportunity for new strategies to connect with audiences using engaging and effective formats with a growing focus on social media. Thus, to bring its work closer to society, LCA4Climate, in collaboration with litwstudio, has designed a new image and website (http://www.unescochair.esci.upf.edu/) with a new uncluttered design that is easy to navigate, and more user-friendly.

But, before knowing more about it, it is also worth recalling that LCA4Climate stands for Life Cycle Assessment (LCA) for Climate, which, in turn, defines a commitment taken on by a group of scientists who focus on measuring sustainability to objectively inform our choices and promote real eco-innovation: the UNESCO Chair in Life Cycle and Climate Change ESCI-UPF, a center of excellence in LCA and its applications to climate change mitigation. In this respect, it should also be noted that LCA is a structured, comprehensive, and internationally standardised method that quantifies all environmental impacts that are associated with any product or service through all stages of its life cycle. Indeed, it is precisely the idea of a “life cycle”, what is behind the new visual identity and website of LCA4Climate.

The notion of circularity, which includes the idea of feedback and complex, interrelated cycles in real-world systems, is widely shared by the concepts of life cycle and circular economy. On the basis of this notion, the new visual identity extends and adapts to each channel, including the new website, conveying the idea of a cycle and, at the same time, grouping its contents. Thus, it approaches the identity as a graphic system rather than as a simple logo.

Catching up

After more than ten years of research, this dynamic group composed of early-career scientists and senior researchers keeps promoting scientific research, cooperation, education and communication on sustainable development of products and services, both at the national and international levels, developing research projects for the benefit of the environment and society. That is where it gets together with internationally renowned scientists in the search for sustainability, by taking the LCA as its flagship.

Now it takes this expertise one step further by establishing a stronger online presence to offer a better scientific information sharing experience, which is a vital component for society to make informed decisions about how to fight climate change and how to adapt to its impacts.

We are sure that in the new website you will find all the information that you need. If you would like to send us your feedback about your experience with the website, please contact us. We hope you enjoy the new design!

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