12 de Enero de 2021
For 30 years, oil companies persuaded the public into thinking that all plastic waste would and could be recycled, but it turns out that what oil companies preached about the recycling of plastic was not entirely true.
Dr Pere Fullana, Director of the ESCI-UPF UNESCO Chair in Life Cycle and Climate Change, has been interviewed at The Weekly Mag. He shared his impressions about the climate emergency and explained what is the Life Cycle Analysis (LCA) methodology and the circular economy model.
As Pere Fullana explained, one of the first things we can do to fight climate change is take consciousness about the problem, try to rethink everything we have learned and change our daily habits. Changing the way we live and consume can impact the way products and services are produced. The Director of the ESCI-UPF UNESCO Chair said that nowadays we have enough knowledge and information to start mitigating climate change, but what we need to do is to transform this knowledge into activism. In Pere Fullana’s own words, “it is never too late to act”.
Later on, Pere Fullana explained that Life Cycle Analysis (LCA) takes into account all life cycle stages and all its different impacts that a product or service has during all its life, from its production to its waste management. On the other hand, he spoke about the circular economy model. This model tries to rethink the products and services in a way that they can keep within the economy: the main objective is trying not to need matter and energy from the outside economic circle. Furthermore, Fullana said that as far as the classic 3Rs (reduce, reuse, recycle) continue to be valid, the R from “reject” and “rethink” are even decisive in waste management.
At the end of the interview, the Director of the ESCI-UPF UNESCO Chair pointed out the importance of facing one of the biggest crises of our times: not the pandemic but the climate emergency. In his opinion, sooner than later people are going to lead this “green revolution” by changing their habits.
7 de Diciembre de 2020
The increasing digitalization of enterprises due to the COVID-19 pandemic enhances a circular economy and a more sustainable value chain, enabling a shift from a “volume” driven industry towards a “value added” driven industry.
30 de Noviembre de 2020
La revista RETEMA, en su programa de podcasts “Voces del cambio”, entrevista al director de la cátedra UNESCO ESCI-UPF, Pere Fullana, para hablar sobre ecodiseño y la importancia de pensar en el medio ambiente desde la concepción de un producto.