El GNMI arriba a la final del Talent Match de Hotusa
30/04/2024
El cap de setmana passat es va celebrar a Madrid la final de la 8a edició del Talent Match del grup Hotusa, on hi van participar un grup d’alumnes del GNMI.
Yesterday, Christophe Marquet, Commercial & Marketing Director of Covides, presented the competition rules of the Covides 2023 Prize to second-year GNMI students during the Business Marketing lecture.
During the first part of the session, Marquet introduced the company and their business model, focusing on the evolution of its export markets. Afterwards, he spoke about the competition.
The contest consists of making a value-added marketing or business proposal for two Covides wines: Mas Llinda 2021 Red Cabernet Sauvignon & Mas Llinda 2022 White Xarel·lo. The students can focus their proposals on the packaging or the communication around the Mas Llinda Project. The best project will win a monetary prize.
Students can organise themselves in groups of 3 people –there will be a maximum of 5 teams selected on a first-come-first-serve basis. Later on, COVIDES will manage and guide further activities until the final proposal presentations, which will be held in March and appraised by an evaluation committee. Students can present their candidacy to Covides 2023 Prize until Monday 18th January.
Covides is the most important wine cooperative in Catalonia. They produce a wide range of still wines and cava from various grape varieties and regions, including Penedès, Montsant, and Priorat. They also produce organic and biodynamic wines. Covides has a good presence in international markets and exports to over 50 countries. In 2022 they exported up to 70% of their bottled production.
30/04/2024
El cap de setmana passat es va celebrar a Madrid la final de la 8a edició del Talent Match del grup Hotusa, on hi van participar un grup d’alumnes del GNMI.
12/04/2024
Ahir, a Sant Sadurní d’Anoia, es va celebrar l'acte d’entrega del premi Covides que ha reconegut les millors propostes desenvolupades pels alumnes de l’assignatura de Màrqueting empresarial de 2n del GNMI.
22/03/2024
Una setmana després del Saló de l’Ensenyament, us expliquem quines han estat les dades més rellevants d’aquesta edició, en què l’oferta d’ESCI-UPF ha tornat a batre tots els rècords de peticions d’informació.
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