ESCI-UPF Marketing

The Covides 2023 Prize

  • 12/01/2023
  • 1 min reading time
Covides Prize 2023
Christophe Marquet during the Covides 2023 Prize presentation. / Photo: ESCI-UPF (Martí Nogués)

Yesterday, Christophe Marquet, Commercial & Marketing Director of Covides, presented the competition rules of the Covides 2023 Prize to second-year GNMI students during the Business Marketing lecture.

During the first part of the session, Marquet introduced the company and their business model, focusing on the evolution of its export markets. Afterwards, he spoke about the competition.

The contest consists of making a value-added marketing or business proposal for two Covides wines: Mas Llinda 2021 Red Cabernet Sauvignon & Mas Llinda 2022 White Xarel·lo. The students can focus their proposals on the packaging or the communication around the Mas Llinda Project. The best project will win a monetary prize.

Students can organise themselves in groups of 3 people –there will be a maximum of 5 teams selected on a first-come-first-serve basis. Later on, COVIDES will manage and guide further activities until the final proposal presentations, which will be held in March and appraised by an evaluation committee. Students can present their candidacy to Covides 2023 Prize until Monday 18th January.

Covides is the most important wine cooperative in Catalonia. They produce a wide range of still wines and cava from various grape varieties and regions, including Penedès, Montsant, and Priorat. They also produce organic and biodynamic wines. Covides has a good presence in international markets and exports to over 50 countries. In 2022 they exported up to 70% of their bottled production.

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