Yesterday, Christophe Marquet, Commercial & Marketing Director of Covides, presented the competition rules of the Covides 2023 Prize to second-year GNMI students during the Business Marketing lecture.
During the first part of the session, Marquet introduced the company and their business model, focusing on the evolution of its export markets. Afterwards, he spoke about the competition.
The contest consists of making a value-added marketing or business proposal for two Covides wines: Mas Llinda 2021 Red Cabernet Sauvignon & Mas Llinda 2022 White Xarel·lo. The students can focus their proposals on the packaging or the communication around the Mas Llinda Project. The best project will win a monetary prize.
Students can organise themselves in groups of 3 people –there will be a maximum of 5 teams selected on a first-come-first-serve basis. Later on, COVIDES will manage and guide further activities until the final proposal presentations, which will be held in March and appraised by an evaluation committee. Students can present their candidacy to Covides 2023 Prize until Monday 18th January.
Covides is the most important wine cooperative in Catalonia. They produce a wide range of still wines and cava from various grape varieties and regions, including Penedès, Montsant, and Priorat. They also produce organic and biodynamic wines. Covides has a good presence in international markets and exports to over 50 countries. In 2022 they exported up to 70% of their bottled production.
03/06/2025
A finals del mes d’abril, a Madrid, els alumnes del GNMI Paula Cabeza, Jan Fernández, Josep Fructuoso, Asier Lechuga i Mar Puyol van proclamar-se guanyadors de la novena edició del Talent Match, una competició interuniversitària impulsada pel Grupo Hotusa.
02/06/2025
La 3a edició de NetWork ESCI-UPF, celebrada el passat dijous 29 de maig, ha estat tot un èxit i ja es pot dir que ha batut rècords! L’edició d’enguany ha estat l’edició amb més participació, amb més de 150 alumnes assistents que van omplir el hall i la primera planta de la universitat buscant oportunitats per al seu futur professional.
29/05/2025
Marc Carbó, alumni del GNMI i Managing Director de Ventós USA Inc als Estats Units, ens explica com ha acabat treballant a l’altra banda de l’Atlàntic i, fent un repàs a la seva trajectòria professional, li demanem que ens comparteixi quins consells donaria als estudiants d’ESCI-UPF.
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