One-day trip to Cafès Novell and Covides

  • 27/05/2019
  • 1 min reading time
One-day trip to Cafès Novell and Covides
Students of the MScIB during their visit to the headquarter of the coffee producers Cafès Novell. / Photo: ESCI-UPF Archive

The students from the Master of Science in International Business went on a one-day visit trip to the headquarters of the coffee producers Cafès Novell and the winemakers Covides on the 23rd of May.

At Cafès Novell, Manel Ortiz, Head of International Sales, and Manel Batet, Training and Communication Manager, gave the group a presentation on the strategic positioning of the company and its international operations. The session reviewed the history of Cafès Novell from its first penetration to international markets in the nineties to its nowadays well-established presence in Italy, UK, Hong Kong or China via subsidiaries, joint ventures and distribution agreements.

Having attended an on-campus session devoted to the case-study of Covides. The visit to Covides was led by Christophe Marquet, its export manager. Students had the opportunity to widen their knowledge about the international strategy of the company and visit the winery on-site. The visit included a walk through the cellar and a wine tasting experience. Covides is the leader of cooperative wine production in Catalunya. Today, 55% of the bottles of wine they produce are exported to more than 30 different countries.

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