LCA4Climate University

Sharing science

LCA4Climate launches new website & image

Designed in collaboration with Life In The Woods (LITW) studio, the new website and image convey the idea of circularity

  • April 30th, 20
  • 1 min de lectura

LCA4Climate launches a new website and image aimed at connecting with its trusted and valued collaborators and business partners, as well as citizens, providing them the information they need and demand to know, manage and preserve our environment.

Changing trends in communication over recent years provide a unique opportunity for new strategies to connect with audiences using engaging and effective formats with a growing focus on social media. Thus, to bring its work closer to society, LCA4Climate, in collaboration with litwstudio, has designed a new image and website (http://www.unescochair.esci.upf.edu/) with a new uncluttered design that is easy to navigate, and more user-friendly.

But, before knowing more about it, it is also worth recalling that LCA4Climate stands for Life Cycle Assessment (LCA) for Climate, which, in turn, defines a commitment taken on by a group of scientists who focus on measuring sustainability to objectively inform our choices and promote real eco-innovation: the UNESCO Chair in Life Cycle and Climate Change ESCI-UPF, a center of excellence in LCA and its applications to climate change mitigation. In this respect, it should also be noted that LCA is a structured, comprehensive, and internationally standardised method that quantifies all environmental impacts that are associated with any product or service through all stages of its life cycle. Indeed, it is precisely the idea of a “life cycle”, what is behind the new visual identity and website of LCA4Climate.

The notion of circularity, which includes the idea of feedback and complex, interrelated cycles in real-world systems, is widely shared by the concepts of life cycle and circular economy. On the basis of this notion, the new visual identity extends and adapts to each channel, including the new website, conveying the idea of a cycle and, at the same time, grouping its contents. Thus, it approaches the identity as a graphic system rather than as a simple logo.

Catching up

After more than ten years of research, this dynamic group composed of early-career scientists and senior researchers keeps promoting scientific research, cooperation, education and communication on sustainable development of products and services, both at the national and international levels, developing research projects for the benefit of the environment and society. That is where it gets together with internationally renowned scientists in the search for sustainability, by taking the LCA as its flagship.

Now it takes this expertise one step further by establishing a stronger online presence to offer a better scientific information sharing experience, which is a vital component for society to make informed decisions about how to fight climate change and how to adapt to its impacts.

We are sure that in the new website you will find all the information that you need. If you would like to send us your feedback about your experience with the website, please contact us. We hope you enjoy the new design!

También te puede interesar